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Sure, it's easy to find a niche related to something you like but the point of the article is that - if you want to build a profitable business - your personal interests shouldn't be the barometer by which you make a decision.

Instead, you should look for a product/niche/problem that is well suited for building a successful business around.

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People who are motivated primarily by profit have missed the bus and are sitting in the terminal at 3 AM in the shivering cold.

Create something beautiful, and learn how to package it. By starting from the premise of "how do I make money" you ensure that you will merely be spewing more inane filth into the world. This is why I hate the internet marketing jerks who spend their days making landing pages for affiliate marketing products while performing SEO to pollute keyword index rankings. People like that might as well not exist, and in fact it would be better if they didn't.

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