> But this generation of video cards provides a couple of other justifications for the purchase - it will allow them to run uncensored ML stacks locally

It does not. They will/are reselling exactly the same graphics cards that have been sold for the last ten years; the same computing capacity (and a modest increase for their top model), with very limited RAM, at very high prices.

They simply changed the silicon manufacturing process to smaller nodes without achieving a meaningful reduction in power consumption with respect to the previous generation, they still being high-consuming energy wasters heat generators.