It's all part of the Sam plan to make as much money as possible before whatever happens next.
If AI fails to deliver its promises or fails to do so in the short timeframes implicitly proposed by the ecosystem, I expect dark times in terms of growth for the tech industry at least for a while.
Anecdote: As a on-off tech shopper dealing with some big providers from time to time, I can sniff the reek of desperation when trying to sell GenAI stuff. And that's weird.