I was under the impression that the generic "news"/"information" on many sites is purchased (or otherwise obtained through some kind of business relationship) from some other organization.
And I just don't get this perspective from the article:
"For some unfathomable reason, CNN agreed to a deal. What the fuck CNN? You’re CN fucking N. What in god’s name convinced you this was a good idea? And you already had a ramped up affiliate program. I say again: what the fuck CNN?"
I guess I can't figure out what the problem is supposed to be here. I don't think there's necessarily a problem with fleshing out a site with generic content. I would guess CNN has an agreement with the content provider on the general character of content, and can surely opt out of things they don't want to be associated with.
FWIW, I opened "CNN underscored money" and at the top of the page it says:
"Content is created by CNN Underscored’s team of editors who work independently from the CNN Newsroom. CNN earns a commission from partner links on the site but the reporting here is always independent and objective." (plus there's an "advertiser disclosure" link but I didn't click on it).
I just don't get what the problem is here.