Western industrial culture was based on substance - getting real shit done. There was always a lot of scammery around it, but the bedrock goal was to make physical things happen - build things, invent things, deliver things, innovate.
PR and ad culture was there to support that. The goal was to change values and behaviours to get people to Buy More Stuff. OK.
Then around the time the Internet arrived, industry was off-shored, and the culture started to become one of appearance and performance, not of substance and action.
SEO, adtech, social media, web framework soup, management fads - they're all about impression management and popularity games, not about underlying fundamentals.
This is very obvious on social media in the arts. The qualification for a creative career used to be substantial talent and ability. Now there are thousands of people making careers out of performing the lifestyle of being a creative person. Their ability to do the basics - draw, write, compose - is very limited. Worse, they lack the ability to imagine anything fresh or original - which is where the real substance is in art.
Worse than that, they don't know what they don't know, because they've been trained to be superficial in a superficial culture.
It's just as bad in engineering, where it has become more important to create the illusion of work being done, than to do the work. (Looking at you, Boeing. And also Agile...)
You literally make more money doing this. A lot more.
So AI isn't really a tool for creating substance. It's a tool for automating impression management. You can create the impression of getting a lot of work done. Or the impression of a well-written cover letter. Or of a genre novel, techno track, whatever.
AI might one day be a tool for creating substance. But at the moment it's reflecting and enabling a Potemkin busy-culture of recycled facades and appearances that has almost nothing real behind it.
Unfortunately it's quite good at that.
But the problem is the culture, not the technology. And it's been a problem for a long time.