Mentally it's not too difficult to throw $60 at a digital "Buy" button, but it's much harder to throw those $60 at a "Get access" button. I wholly welcome a change like this, even if it's just wording on the button.
One thing to worry about, perhaps, is how it might make it easier for companies to remove things that we have "Gotten access" to as it would be explicitly stated that we don't actually buy anything.