This would have been the perfect time to change it, but maybe soon if not at same time as any official announcement.

It's hard to say if there is much brand value left with "OpenAI" - lots of history, but lots of toxicity too.

At the end of the day they'll do as well as they are able to differentiate and sell their increasingly commoditized products, in a competitive landscape where they've got Meta able to give it away for free.

It's a widely known brand, even by people outside of the industry. Why would they change it? Their AI was never really open to begin with, so nothing really change on that front

"Doublethink means the power of holding two contradictory beliefs in one's mind simultaneously, and accepting both of them". -1984

Open(YourWallet)AI

Microsoft needs to lie due to pervasive ill-will from their previous abuses.