I know that the startup community at large doesn't largely respect short term trading, particularly HFT. I understand it, though I honestly think its misguided and the outrage is disproportionately large, but thats another story.
The reason why this article TITLE excited me was because I think its totally true, or least close to true. I think awesome HTFs and algo traders have a very similar skillset to top notch startup hackers.
Small prop shops ARE startups. You:
1. wear a lot of hats
2. release early, release often
3. write really fast code, really fast
4. validate theories against the market (or consumers)
5. if you're right, keep going, if not, pivot
6. success is dependent on understanding lots of different sub-specialties
7. lots of overlapping skills: big data, distributed computing, machine learning
At some point, I'd love to get a bunch of hackers together and start a small prop shop. The jobs are different, but in so many ways it takes the same kind of person to succeed at either.