> the new laws not only bolster those existing protections but extend them to everyone in California — not just to people working in front of a camera in Hollywood
That seems to indicate performers only. Not just anyone. Doesn't it, since it's taking about services.
> ...between an individual and any other person for the performance of personal or professional services is unenforceable...
The bill then goes on to define "digital replica".
https://leginfo.legislature.ca.gov/faces/billTextClient.xhtm...
Current AI's don't seem much of a threat to firefighters or plumbers.
Using ideas of style in a work that can neither substitute an existing work nor claims to be the work of another is a different issue entirely.
But this law covers everyone in CA
So far, they're the only one who signed a big enough check to the politicians.