I have never watched a 'Mr. Beast' video in full but I've caught clips here and there. From the very first time I saw his style of content I knew that it was something I would never let my kids watch willingly. His fake authenticity is sickening, and to be blunt I don't know how he's conned so many people into believing he is a genuinely good person that makes good content.

My kids are still far too young for unsupervised YouTube/TV time and are still firmly in the "Bluey or Ms. Rachel" age, but there's already a hardline Mr. Beast ban in my house. Hopefully by the time they're old enough to want that kind of content Mr. Beast is but a memory and YouTube will have much better content controls in place.

Sadly that seems unlikely - and AI-generated content is not going to help.

Beast and so many other YouTubers that target the very malleable 10-13 years are causing brain rot like we've never seen before.