I think Linux is a pretty cool guy, codes operating system and doesn't afraid of anything.
Including showing a well deserved middle finger to unfriendly graphics hardware manufacturers. This surely sends a message that warms hearts in the FOSS community, but also closes some doors where money counts, and I wish more people in the professional IT world had the same balls.
I too don't know who Linux is or if it's a he but apparently they don't like it if you don't use the right terms[1].