I love just how committed this website is to its mission. It extends beyond content and tools, into influencing policy. They are doing good and being successful at it. It’s a template I hope to reproduce at a much smaller scale in my industry.
The press seems to treat iFixit very favorably. I'm not quite sure why, as what they do is little different than Ford lobbying for truck-friendly policy or Smith & Wesson lobbying for gun-friendly policy. That said, they are nice enough folks and I wish them all the success in the world, especially as they are HQ'd here in my home town.