Look, all these micro-arguments about the micro-invasions of privacy are 'bread and circuses' [0]. We've entirely lost sight of what it means to be a private citizen just going about our own lives without every nanosecond being tracked, without every damn interaction being an opportunity for someone to skim a cent. Any micro-invasion can be 'justified': it's more convenient, I don't care about a restaurant chain knowing what I've ordered, I don't want to talk to other people, etc. But they all add up.
Societies are increasingly unhappy, anxious, overweight, polarised. The gap between ultra-rich and regular citizens is widening. It all adds up.
Yeah.. old man, cloud. Whatever. The overall evidence is stark and obvious, it just hides in the tiny details.