The third startup that opted _not_ to adopt k8s is stuck at $100M in revenue and can't land customers fast enough to offset churn. This is entirely because the COO has held the mentality "k8s bad, amirite?" and stuck with a patchwork of ansible scripts to manage configuring VM farms that ran our stack. Years of tech debt piled up and every new $MM customer coming in that needs to run in a specific region for $reasons, takes 6 months to setup and cost so much that we'd lose money on the deal. I genuinely believe this startup would be closer to $500M in revenue in the years since I've left had they invested in migrating from containers running in VM's to k8s. But instead they had to lay off 30% of their staff and get another round of funding, and are stagnating.
It's not for everyone - but having a knee-jerk allergic reaction to anything k8s is silly.
That said - k8s isn't just about scaling, or for "web scale" companies. If you are a person that believes that, it means you are the type of person I am talking about.