AFAICT, everything is being handled by etix.com, since that's where his "Buy Tickets" links redirect: http://event.etix.com/ticket/online/performanceSearch.jsp?pe...

Even though the purchase page is on etix.com, it shares all chrome with his site, and the tickets don't seem to appear in any public listings or directories elsewhere. Presumably, there's still a charge, it's just small, and included in the pricing model (along with taxes).

Obviously, it would be awesome if this works out and etix.com (or someone else) makes this low-fee approach more accessible to other performers.