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Interestingly, both IBM and Lexmark trademarks on Selectric™ are dead or expired, and other marks don't conflict.

You likely want to file to claim this.

https://www.trademarkia.com/search/trademarks?q=SELECTRIC&co...

Immediately thought this was an odd name choice. Why bother with the namespace overlap? Pick something original.. Branding 101

I thought the same, then checked the marks, and found them expired.

If the original owners are so sure the names are dead they let the marks expire, well, "SELECT" electric is pretty good, and fewer people than ever have any exposure to the original, so why not?

Yep, suppose if you're banking on no one really knowing what it was, fairplay. But in meantime, good luck showing up in any searches for the name.

Good callout! Paperwork is in progress

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