Zooming out, I bet a lot of the economy is like this. In LI’s case literally some of the smartest people, people with PhDs who were maybe even born in another country, thinking for 40 hours a week about how to rank one piece of meaningless drivel above another one. This is instead of solving real, tangible problems that everyone can see. Ok maybe those people will pay taxes and end up contributing to something like education because they have to, but it’s a pretty inefficient way of making the world better.