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> There's a bit of selection bias going on there though. The reality is that SAP and similar products are designed for a business that works a certain way

ERP products are designed following "standard" or "best" practices/processes. It's common to see companies first contract a consulting company to "re-design" their processes before they then try to implement an ERP system.

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s/ERP/any other business software product/

...and yet there are all kinds of segments where customized tooling is more the norm than otherwise. It just depends on whether the deviation from the norm is a competitive disadvantage or a competitive advantage. There are a lot businesses where in at least one case, it is an advantage.

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