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> - Browsers would come with the no tracking signal enabled by default (why wouldn't they?) so that tracking would become opt-in.

> - Nobody chooses to be tracked.

> - The whole industry built on tracking users collapses, namely advertisement

> - Web sites who based their business model on advertisement go under

This seems like the perfect outcome to me, but I doubt we'll be this lucky

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Maybe I'm soft, but I always ad block and yet I don't think millions of people losing their jobs, and the resultant economic depression causing millions of other people to go hungry/homeless is a perfect outcome.

Well those people could go do something constructive for humanity :) You're acting as if there won't be anything to replace it.

it's like when we "found out" leaded gasoline is bad for every living being on the planet. the whole automotive industry and its associates really didn't want to change, but at the end of the day life goes on. maybe one day we'll be able to have an internet that is not financed by mass surveillance enabled psychological abuse.

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