Because it is. My brother works in industrial manufacturing machinery supplies. I can assure you the overwhelming majority of manufacturing machines on the planet are not only run constantly but as near to 99.999% as possible. So much that they are even loath to turn them off for critical maintenance rather preferring to let the machine break down so they don't get blamed for being the person to "ruin productivity"
This book sounds like one of those flights of fancy armchair generals are so found of going on.
Perhaps it works in small boutique shops making specialized orders but that is a slim minority of the overall manufacturing base. I could see why the advice would appeal to HN readers.