Let's do a 1 cent to 1 Bullshit Buck scenario.
You want to buy that sweet thing that costs 1600 Bullshit Bucks? Too bad, you can only buy 2000 Bullshit Bucks at a time. Now you have 400 Bullshit Bucks that you can't do anything with, because nothing in the game store is that cheap. So you either have to buy MORE currency and hope that you can purchase something that will even things out, or you basically just handed the company $4.