Online identify verification is hard. Financial apps rely on verification to meet their KYC/AML obligations. In years past, a selfie photo was sufficient, but sophisticated fraud entails that we must now ask users to perform actions while their identity is being verified.
Where there is a problem, there is also opportunity. Identity verification is ripe for commoditization as adtech. We have partnered with Mountain Dew to help users protect themselves from identify theft by asking them to perform fun, brand-aware actions during the IDV process.
Due to the revenue generated from our sponsorship partners, we can actually pay apps to include our technology, even if they don't need it. This enables revenue potential that would be impossible with the traditional app-pays monetization model.