Supersonic travel is expensive and environmentally unfriendly, and it will probably always be, because it requires more energy, because physics. All that for the minor advantage of saving a couple of hours on select flights. What it means is that it is a privilege for the wealthy (because it is expensive for what you get), at the expense of everyone else (because of the environment). So of course it is going to be unpopular, except to the wealthy in question.
It doesn't mean Boom can't be successful because the public opinion is negative, if the rich can pay. I am still not convinced though, after all, Concorde didn't fail technically (and it still flew after that one accident), it failed commercially. Boom is not taking the easy path here, since it is a technically hard problem with a dubious market.
If you are not, then you are probably not making the right comparison. Supersonic travel will absolutely not be for those who are flying economy right now and complaining about reclining, legroom, and crying babies. The kind of things that make flights feel very long, and yet, that's how most people fly despite much superior alternatives, because it is cheaper.
Judging by how much it cost to fly on Concorde, it is reasonable to assume that a supersonic ticket will be equivalent in price to first class, or at least a very good business class.
It means a seat that can recline 180°, good enough to sleep on, an internet connection suitable for remote work, as I expect it to become standard in the near future, a decent meal and some privacy. In these conditions, saving a few hours may not be as desirable as it is in economy class. Knowing that in order to shorten your trip, you will be sacrificing some of that comfort, or pay even more, maybe getting close to private jet territory.
I have always traveled coach, and should I fly first class, I would definitely want my flight to last as long as possible, for the experience, but I guess the novelty wears out.
But 500 flights is crazy, one flight every 10 days for 15 years... I certainly understand why you would want to fly supersonic. But now I am curious... why would someone fly that much with the remote communication abilities we have now? I heard that in order to do business in Japan, it is important to be there, so I guess that if you want to come back home sometimes, it is hard to avoid, but still, that's a lot of time flying.
1. The remote calls have gotten better but 15+ years ago not so much. 2. Timezone and remote calls are hard. 3. Face to face is very important to be able to build understanding and also judgement (you need to read the room, which you cannot do over a call). 4. Building relationships requires time not in a meeting, dinner or drinks with a client. 5. Having a relationship with your local team requires the same. 6. In Asia the foreigner flying moves the needle. It is a sign of respect for the customers that you value and will support them. 7. Languages. Unless you are fluent in the local language remote meetings are difficult. 8. Nature of the company. Im my case all 3 companies were startups. They are a risk for the customer. Your willingness to be there helps them feel more comfortable with the risk.
Durning the pandemic there was no flying of course and it was great to be home. I now have a new startup and we just started doing business in Japan at the start of this year. I have hired the same local team that I have worked with at 3 companies. They are amazing! However by the end of this year I will have visited 6 times. Reestablishing the connections lost durning the pandemic has already moved the needle enough that it will materially affect the success of my startup. To be fair, come next year I do not feel I will need to visit every month, but once a quarter is going to be required.
For me cutting flights times in 1/2 is a major win.
As to first class, yes the novelty goes away. It is just another segment of a very long day.
Don't know where this so-called efficiency should come from, but this is a statement that doesn't seem to be based in reality.
Except for the techno-bro startup take that the incumbents are so imbued with themselves that they dropped the ball, which rational explanations are put forward to explain how the current manufacturers are doing a bad job?
To fly at Mach 2 (or 1.8 as boom now seems to be targeting once they realised the difficulty of the task ahead) you still have immutable laws of physics you need to overcome, and that's going to cost an unreasonable amount of fuel.
If it's only for the rich then the prices will be high. Meaning the capitalist mechanism of resource distribution will be even higher (more paid by the rich received as income by the non-rich). It will also take demand from existing airlines making fares lighter for everyone else. It also employs people. It also drives technology forward. And ultimately it does let people travel in less time, and why wouldn't we want that? To some extent emissions are not as bad as you'd think since they are being emitted over less time in the course of a shorter journey. Success in this category will also drive competition in every metric and work to bring cleaner, shorter flights to everyone over time.
There is a lot to love about the idea of supersonic flight.
That's not how airline economics work. The first class passengers (the ones who could afford to leave for supersonic) subsidize the economy seats[1]. If they left you would probably see worse prices, worse amenities or both.
There are airlines that don't have business or first class seats (e.g. Spirit), and they're generally a terrible experience.
[1] https://www.wsj.com/articles/first-class-vs-coach-a-game-of-...
If all your focus is on those premium passengers, then you don't need as big an aircraft, and you end up with things beginning to approach JSX's (https://www.jsx.com/home/search) mode of operations.
Emissions are usually compared in amounts per passenger-kilometer.
That's international flight in general.
If Boom wants respect, they should merge with Sergey Brin's LTA Research.
Supersonic airships are the future's future.
It's very natural that any company be subject to scrutiny – this doesn't mean that you shouldn't set up a company or that the environment for setting up a company isn't favourable.