The point of mapreduce is reducing the problem of high-throughput fault-tolerant distributed systems to a very efficient and reliable distributed sorting algorithm (the shuffle phase, which is implemented by the implementations of mapreduce and not by the user code). If you can express all synchronization in your algorithm in terms of sorting, then whatever you do before sorting (map) or after it (reduce) is kind of trivial, as the hard part is taken care of by the framework.
This abstraction is novel, and profoundly useful, and that's the point of mapreduce, not so much the actual map() and reduce() functions.