I don't believe you. If a restaurant is unprofitable, it would be closed. Nobody in their right mind would choose to continue losing money.
In isolation, sure, but losing money in one area to make money (or some other form of currency such as fame) in another sounds a lot more reasonable. That's what a loss leader is.
Many of the chefs pushing for Michelin stars likely are not in their right mind.
https://www.forbes.com/sites/kristinwolfe/2024/07/31/real-ta...
Seems to be considered fairly biographical.
Also, I spent a decade working in restaurants, I never met a single back of house employee that was in their right mind (myself included). It’s an entirely different breed from the HN set.