1. Apple having just announced it is opening up NFC to developers means that both major mobile platforms can now act as responding devices; so widely distributing new NFC protocols to consumer devices has become very fast and inexpensive through an update to the OS or installing a third party app.
2. Mobile consumer hardware is sufficiently fast for the application operations (eg. Cryptographic operations) so that these roundtrip and metadata overheads of APDU do actually make a meaningful contribution to the total time it takes to complete a transaction. Experiencing this in my development efforts here was the motivation for designing this alternative.
3. A1 is interoperable with APDU infrastructure and can therefore be adopted by terminals immediately, since reader terminals can attempt an A1 initiation and any APDU response from a legacy device is considered a failure; at which point the terminal can fall back to its default APDU message exchange.
I will update the doc to clarify these points, what do you think?
Given your experience I'd be interested in your detailed feedback, maybe we could jump on a call soon if you have time?