When I was a teen at least half of my classmates had some kind of personal website (trends changed very fast back then but for my generation it all started with geocities). The idea of making something unique and sharing it online was very fun. It felt like you had a lot of freedom to do almost anything you wanted. There were no expectations, no standards to follow, nor "successful" people to imitate.
Probably my nostalgia is distorting my perception here but to me modern internet looks extremely homogeneous: everything seems to come from the same cookie-cutter, and the only degree of freedom you have is to either follow the formula for ranking higher or sink into the algorithmic oblivion.