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As much as I can’t stand marketing phrases like “the most advanced we’ve ever made” or “the most powerful yet” — because it should go without saying that the newest thing you’re releasing is also the most of anything — the fact that companies keep using it suggests it actually works to market the thing.

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> the newest thing you’re releasing is also the most of anything

Well, they also regularly release lower specced models for people who don’t want, don’t need or can’t afford the Pro or Pro Max iPhones.

And on the other hand you have people who need the best or want the best.

And it’s helpful to both kind of people to know that ok the Pro and Pro Max are the most powerful ones.

And while it might seem “obvious” to you and me that Pro and Pro Max are the most powerful iPhones, there’s a lot of people that don’t regularly stay on top of what models exist of iPhones.

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