Thanks Greg, that's very helpful information.
I don’t like cases (they make the phone too bulky for my liking) but also frequently drop my phone on stone/ceramic tiles (not the perfect combo, I know) and after 3 years of having a 13 Pro it’s still in great shape.
Just a few scratches on the corners of the phone (which usually get the most of the hit).
In other words, I very much appreciate them improving durability.
They should be covered in a durable and easily replaceable cover.
All that for the low price of being constantly annoyed by the bulkiness and unwieldiness of a case that will cost up to 5% of the price of the device itself if you want to keep it in decent condition.
It's like the concept of insurance, it's a scam. A good scam, but still.
https://www.apple.com/apple-intelligence/
We don't deserve so much advance.
Well, they also regularly release lower specced models for people who don’t want, don’t need or can’t afford the Pro or Pro Max iPhones.
And on the other hand you have people who need the best or want the best.
And it’s helpful to both kind of people to know that ok the Pro and Pro Max are the most powerful ones.
And while it might seem “obvious” to you and me that Pro and Pro Max are the most powerful iPhones, there’s a lot of people that don’t regularly stay on top of what models exist of iPhones.
Come out once a year and say "we made this thing bigger and better"?
Must be nice to get paid $25mil/year for that.
There’s a quote from the CEO of Coca-Cola I remember but can’t find a source for, about why they still spend so much on advertising. When a pilot gets to cruising altitude, he doesn’t shut down the engines.
Since then, they have been surfing that wave and that's pretty much it. The reason is pretty simple: people are sheep, they like to appear cool and "IN", iPhone was the thing that did that so they keep buying that.
But in my opinion the tides are turning, Apple gear doesn't have the coolness factor they once had (everyone has them anyway) and the technological side is on a slippery slope for some time now. They still have some strong factors (like the chips) but those are being slowly but surely reduced to nothing by the competition and it doesn't look like Apple has much left in the tank (the idiot in charge fired everyone who could have done anything worthwhile anyway).
As for their marketing, it is basically the same. It once was memorable and cool but nowadays it's all very forgettable and meh when it's not completely controversial in a bad way. As far as I'm concerned, their marketing doesn't bring them that many sales; nowadays the vast majority of people who buy Apple stuff buy it for reasons unrelated to the product marketing/specifications.
And this is exactly why Apple is becoming something else, something that their loyal customers who ensured their long-term success do not really like...