Regardless of whether this is a "process tweak" or something "truly fundamental", a 50% increase in battery lifespan would be huge, regardless.
The conspiracy theorist in me though thinks that a lot of consumer electronics makers wouldn't like this, because lower battery capacity has to be a big driver of upgrade cycles. I'm guessing a lot of folks are similar to me: these days, somewhere in the 2-3 year mark my cell battery capacity starts degrading noticeably. My phone otherwise works great, and I certainly don't need the features in the latest model phone, and of course I know I can pay for just a battery replacement, but sometimes I think "Well, if I need to replace the battery, I might as well get a new phone - it's got <some feature that is marginally better but that I'm now convincing myself is super cool to justify my not-really-necessary upgrade purchase>".
I think with 50% more battery lifespan I would rarely, if ever, use dwindling battery capacity as an excuse for an upgrade purchase.