Regardless of whether this is a "process tweak" or something "truly fundamental", a 50% increase in battery lifespan would be huge, regardless.
The conspiracy theorist in me though thinks that a lot of consumer electronics makers wouldn't like this, because lower battery capacity has to be a big driver of upgrade cycles. I'm guessing a lot of folks are similar to me: these days, somewhere in the 2-3 year mark my cell battery capacity starts degrading noticeably. My phone otherwise works great, and I certainly don't need the features in the latest model phone, and of course I know I can pay for just a battery replacement, but sometimes I think "Well, if I need to replace the battery, I might as well get a new phone - it's got <some feature that is marginally better but that I'm now convincing myself is super cool to justify my not-really-necessary upgrade purchase>".
I think with 50% more battery lifespan I would rarely, if ever, use dwindling battery capacity as an excuse for an upgrade purchase.
That is, if the results will be reproduced. I'm very skeptic about battery news.
Biggest things is that 20% degradation in a cell phone means it can't survive a whole day; whereas that difference isn't that noticeable in a vehicle, where you're not running it to 0 anyway, just charging when needed.
What nice things can you do if you take 130% longevity and something else?
That's great that you use it as an excuse to get a new phone, but whatever small percentage of people wind up being motivated to upgrade specifically because their battery doesn't hold enough charge, then gets outweighed by people who will buy one phone over another specifically because it's supposed to maintain its capacity for more years. Capitalism at work.
Re: consumer electronics, the obvious big example is cell phones, and notably major manufacturers have started adding features to extend battery lifespan by capping charge levels. Samsung has had this for a few years, originally capped at 85% but changed in a recent update down to 80%. I believe this occurred around the same time they extended their software support to 5 years. Apple added the same thing in iOS 17 with the iPhone 15 models, but despite obviously having the hardware capability ("optimized charging") they didn't enable the feature on earlier models.