Heading of link is wrong: original source article says its 30 TIMES more efficient, not 30%. This would be a seriously big deal if it's actually commercialized: based on the Sandia video I have no doubt they have a working prototype.
How much power does a typical CPU cooling fan draw right now?
I think if it's 30% more efficient, that probably just means the fan itself consumes that much less power for a given heat radiating capacity.
Maybe it'll be a bit smaller or a lot quieter or something, but I don't see it "revolutionizing" anything.