Same here.
The issue with most people is that "you don't know what you don't know", coupled with the fact that most still have the idea that college/on the job training will suffice, while many companies are no longer providing training.
It takes a specific mentality to take the time to learn a craft with little to no immediate benefit in sight--you see this in other fields too, but they're not the norm.
The question is, do we try to change our culture to generate more self-starters, or do we change the institutions that need skilled labor?