Most other "interesting protocol" projects are used exclusively by interesting-protocol enthusiasts.
Major news orgs now have accounts too
Will this happen? No clue but it is cool to see someone innovating in this space. Let’s see what people come up with.
Many non-nerds care about having their own TLD and corresponding email address, yet still use Gmail/GSuite, whether via their webapps or IMAP/CalDav/CardDav.
And arguably the most important thing keeping Google accountable for the quality of their products is the threat of users being able to move out on relatively short notice (i.e. without losing all of your historical inbox content and most importantly people being able to reach you via the identifier they know).
Bluesky seems closest to replicating that to the Twitter-like use case. (Mastodon is severely lacking on both portability of identifiers and portability of data across servers; there really needs to be a lightweight middle ground between self-hosting and complete reliance on somebody else's infrastructure).
I see a trend.
bsky isn't there yet, but it's growing
Dorsey is certainly focused on that realm
There is no predicting what approaches will win, but those 3 are the current viable options I think.
FYI I am part of the crypto crowd myself, but I am a SWE looking at these systems, not a CT gambler, lol.
That alone gave me pause, as Twitter ended up as one of the most despicable platforms we have to suffer today (and yes, those issues are inherent in its nature, and long predate Musk buying it). But I guess that they might have learned from their mistakes this time ??
I have seen them respond with intrigue and support once these things are explained.