Anantech was the high watermark in tech journalism and the only place I'd go to look at in-depth (sometimes beyond belief) reviews of Apple hardware test results not found anywhere else on the web. Page after page after page of detailed tests and results.
Hard to imagine that type of content being lucrative from a display-ad point of view if they used traditional ad networks, but the effort was absolutely appreciated and respected by readers.
A sad day but considering how the online ad market has tried to force publishers to focus on video content an understandable one for printed-word journalists. It's awful.