The license cost was high, and the MS acquisition came right around the time React Native and Flutter started to enter v1. I think they'd of been blown out of the water pretty quickly. At least Microsoft allowed Xamarin to get into enterprise .NET shops pretty quickly. There's a lot of B2B form based apps written in Xamarin. I worked on a pretty big one that made (and continues to make) a lot of money.
I've long assumed the point of the acquisition was because Xamarin did basically all the hard work of allowing .NET to be cross platform.