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Tony's Chocolonely is an interesting brand, because its origin lies in a Dutch TV show investigating consumer goods. At some point, the presenter ("Tony" [1]) decided to sue himself for buying slave chocolate, and then decided to see how hard it actually is to make slave-free chocolate - and Tony's Chocolonely was born.

As I understand it they're less strictly idealistic than they used to be so as to be a profitable business, but at least it wasn't an attempt at fairwashing an existing brand.

[1] Actually Teun (van de Keuken), but that doesn't work well in English.

>van de Keuken

Ha, Neuken in de Keuken, is the only Dutch I know.

Turns out that "in the kitchen" (or "of the kitchen", in this case) is actually regular vernacular as well :)

Very reasonable to be skeptical of these kind of things, but this company seems to be the real deal: https://tonyschocolonely.com/us/en/annual-fair-reports

What kind of proof would you want?

Something more than "trust me bro". Something like a third party auditor confirming their claims.