At peak hours (as in peak wind) energy cost is regularly negative. Looking at it this way will kill any energy business case.
Consumers are now having a PV problem because they have to pay for their panels (I was asked to pay 800 euro per year). So, there is the incentive for many consumers willing to purchase a battery.
An alternative solution is the position of the panels. It is useless to have panels facing south, and don't use the roof, use the facade to improve the off season performance.
Either way you have to buy the panels. What am I missing here?