This feels like a more verbose version of "keep politics out of videogames", which ignores how videogames have always had political messages. Every call of duty game has been a commentary on the military industrial complex and war. Final Fantasy VII had an eco-terrorism group fighting against an evil corporation. Short of perhaps pacman, videogames have and will always carry a message.
Also, if this is how the Chinese industry dominates, they're going to give up a good half of their userbase. The streaming prohibition against feminist messaging aside, the leadership of the development studio has been exceptionally sexist and misogynist in their public messages. Even if you set aside the potential to misconstrue idioms (which even Chinese news sites have called sexist), they've outright said that Black Myth Wukong is not for women, since they're only interested in sims style games.