Black Myth: Wukong Devs Told Streamers to Avoid Politics in Their Playthroughs
wired.com
wired.com
A lot of people are tired of hamfisted messaging in their entertainment so I don't think the publisher's ban on the topics mentioned in the article is going to dissuade many of the target audience.
Also, if this is how the Chinese industry dominates, they're going to give up a good half of their userbase. The streaming prohibition against feminist messaging aside, the leadership of the development studio has been exceptionally sexist and misogynist in their public messages. Even if you set aside the potential to misconstrue idioms (which even Chinese news sites have called sexist), they've outright said that Black Myth Wukong is not for women, since they're only interested in sims style games.
It's nice, you all can discuss politics literally anywhere else.
I think this is a bad practice, but it's an already well established practice with 'review outlets'.
I remember seeing a yt video a while ago where a reviewer talked about the review embargo they received for some tech gadget(phone?) and how ridiculous it was. But in the end if they wanted to publish a video on lauch day the only option they had was to play ball with these rules.
Getting early access to the next game is at stake. It's the same "access journalism" playbook gaming companies have always run.
There was an exposé a year ago (https://www.ign.com/articles/how-black-myth-wukong-developer...) for leaked documents revealing sexism, misogyny, talking about genitals, etc. Apparently the lead creator is prone to saying stuff on social media, like "I want to expand my circle and hire more people, get licked until I can’t get an erection."
The "reputation" of games companies is something these games journalists use as "protection racket" strategy -- whereby they obtain access/credibility/etc. by "protecting" the reputation of the companies for which they otherwise concoct accusations.
The strategy is a common media tactic today: 1) find some way of drumming up an accusation; 2) demand an apology "on behalf of" some group involved in your attack; 3) thereby centre yourself as the important arbiter of online drama; 4) profit from views/access journalism/etc.
The only counter-strategy to this is to ignore it.
Mark is not someone I'd trust to be even handed when it comes to people being sexist or not. There have been China based news outlets who have remarked how sexist the statements were.
Plus, he conveniently ignores the statement which isn't so easily misconstrued, where the developer claims Black Myth Wukong isn't for women, since they aren't good enough and should stick to sims games.
Anyhow the politics and commotion only exists if you follow twitter.
This applies equally to both sides before someone calls me a partisan hack.
It seems a reasonable limitation that the game developer can require people profiting from their copyrighted works to do so with some limitations.
These should not apply to fair use situations, eg., parody/review/etc. But it seems highly plausible that streaming a video game is outside of fair use, and enabled by video game companies as a marketing strategy. For many video games, a stream of them replaces the point of playing them, so anti-fair use.
Any sense of entitlement streamers have to this IP I think is misplaced.