He's adopting a radically critical posture that is a bit missing from the Occidental perspective.
Radical critics do exist in the Occident.
But they don't focus on the same issues, and especially not on the moral issues.
They tend to focus on the systemic organization of the occidental society, explaining how systemic changes could change its course for the better.
In a way, he's insisting on the individual and he's striking some right chords.
But at the same time, as many critics of the occident, he refuses to ask himself for the reasons of its success...
It's one think to criticize it and explain what does not work.
But then, why does it work as a whole?
What's the catch?