A friend of mine once had a Samsung phone that had advertisement on the Home Screen and was having a hard time removing it. He did reset the phone and all.

This was ten fricking years ago, and I never really looked close to know what it really was, but it was enough to put me off the brand forever.

Until recently, of course: I thought about getting a TV from them. But I ended up with an "OK" brand dumb TV instead of a Samsung because the Samsung TV on the shop also had an AD in it.

Samsung can become another Apple, but it's gonna take some effort.