One of the program requirements is that you buy a house there and live in it for five years.
Although actually, it looks like there are two separate programs, which you can be eligible for both of: The relocation credit, and the restoration or down payment credit, which is more of a match, so the actual amount is more like $20k total.
You are correct, they are the people who will be available to be employed by those considering bringing a large influx of capital and taxable revenue. They're the bait.