If you take shopping cart abandonment emails (which I'm most familiar with), you see a set of quite tired, overpriced providers (see e.g. https://www.barilliance.com/pricing) - so there's definitely a big opportunity to shake the transactional CRM market up.
Question: as a generator of customer events (I run SnowPlow, an open-source alternative to MixPanel, https://github.com/snowplow) how can I integrate SnowPlow events into Vero - do you have an API or similar?