> features no-one ever wanted but they did a lot of development on because they know you need SSO.

I’ve been around product development for 20+ years and I have NEVER seen a feature that “no-one ever wanted” get a lot of development resources.

What I see a lot are features that a few huge customers want get those resources, and other people without that perspective write them off as useless. Meanwhile we’re closing 9 figure deals on the backs of those “useless” features.