what they say is less important than what they do
I like that question because it can avoid the trap of all the end users agreeing something is a problem, but not being interested in spending money on solutions. Quite a few developer SaaS tools fall into this category.
what have you done to solve this problem? when do you encounter this problem throughout the day?
thanks for the answer!
also they don’t know what they want. they only know what they don’t want.