Seemingly every non-tech company in the world has been trying to figure out an "AI strategy," driven by hype and FOMO, but most corporate executives have no clue as to what they're doing or ought to be doing. They are spending money on poorly thought-out ideas.
Meanwhile, every tech company providing "AI services" has been spending money like a drunken sailor, fueled by hype and FOMO. None of these AI services are generating enough revenue to cover the cost of development, training, or even, in many cases, inference.
Nvidia, the dominant software-plus-hardware platform (CUDA is a big deal), appears to be the only financial beneficiary of all this hype and FOMO.
According to the OP, the business of "AI" is losing hype, suggesting we're approaching a bust.