Maybe this is just a teaser video. It certainly seems that way. They are revealing the product right now .....
Look at the video they have for the consumer preview of Windows 8 ... it's more in the vein of what you are talking about.
Look at the video they have for the consumer preview of Windows 8 ... it's more in the vein of what you are talking about.
Come to think of it, perhaps General Motors is using a similar ad agency?: http://www.youtube.com/watch?v=k_OfzaZcz9Q
The goal is not to convey information, but rather to form an emotional bond, whether conscious or subconscious.