"like the snoo" appears to be the sticking point. What specific features do you think that A) are important for helping a baby sleep and B) are only found on the snoo?

I've never used the snoo or any other self-rocking bassinet (luckily my daughter is a decently good sleeper on her own), but this product [0] certainly looks like it's pretty similar for a fraction of the price, and it's even from a known brand.

[0] https://www.amazon.com/Graco%C2%AE-SmartSenseTM-Soothing-Bab...

Just google "self rocking bassinet", but that is also why I asked - so if you are confident enough to say it's not true, then please explain.

Does it just come down to a different controller/set of algorithms for governing the rocking/white noise capabilities? The product itself doesn't seem to cost $1700 dollars to produce - it seems to be a bassinet on rollers with a motor attached that can play sound.