No matter which new market the founders are working on proving, if and once the founders find PMF, first mover advantage provides a very narrow window of opportunity before second-mover advantage competitors enter the market, many of them either incumbent players with large GTM operations or simply foreigners (e.g. Chinese) willing to steal IP and undercut on cost. Exploiting the new market sufficiently quickly to develop into a major player that is capable of providing VC-acceptable returns requires the founders to have, shall we say, a certain kind of cut-throat character.
It has never been more feasible to avoid VC funding. Initial server costs are cheap. Social media makes it free (even profitable) to develop a following to sell to. Why waste your time chasing VC funds?